Privacy policy

Last updated: October 11, 2026

Overview

Kataoka & Co., Ltd., located at 6-21-6 Shimbashi, Minato-ku, Tokyo 105-8615, Japan, operates this store and website under the MATCHA DIRECT brand, including related information, content, features, tools, products, and services (the "Services").

This store is a restricted-access, business-to-business (B2B) platform intended for approved business customers. The Services also include direct orders and related transactions handled by us through email, quotations, invoices, payment links, bank transfers, and other direct order and payment procedures associated with this store.

This Privacy Policy applies to this store and the related direct transactions described above. It does not govern other separately operated storefronts or services, which may have their own privacy policies.

This store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, access, or use the Services, make a purchase or other transaction, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information, including payment card information, financial account information, transaction details, payment methods, payment confirmations, and other payment details.

  • Account information, including your account identifiers, authentication information, preferences, and settings.

  • Transaction information, including products you view, add to your cart, purchase, return, exchange, or cancel, and your transaction history.

  • Business and import information, including company name, department, job title, tax identification numbers, EORI, VAT or GST numbers, importer numbers, consignee information, intended-use information, licenses, permits, registrations, and information required for shipping or customs clearance.

  • Communications with us, including information provided through inquiries, emails, customer support requests, and other communications.

  • Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

  • Usage information, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you register or manage an account, place an order, use the Services, communicate with us, or otherwise provide personal information.

  • Automatically through the Services, including information collected from your device when you access or use the Services, and through cookies and similar technologies.

  • From our service providers, including providers that collect or process personal information on our behalf in connection with the Services.

  • From our partners or other third parties, where relevant to the operation of the Services and related transactions.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use personal information to provide and operate the Services, process payments, fulfill orders, manage accounts, remember preferences, process returns and exchanges, arrange shipping, prepare transaction and customs documents, and improve the Services and your business purchasing experience.

  • Product and Business Communications. Where permitted by applicable law, we may use business contact information of approved customers and their representatives to provide information about our products, product availability, promotions, and other matters relevant to our business relationship. You may request to stop receiving promotional communications at any time by contacting us at support@matchadirect.kyoto.

  • Security and Fraud Prevention. We use personal information to authenticate accounts, provide secure payment and purchasing experiences, detect and prevent fraudulent, illegal, unsafe, or malicious activity, and protect the security of the Services. You are responsible for keeping your account credentials secure and should not share them with unauthorized persons.

  • Communicating with You. We use personal information to provide customer support, respond to inquiries, communicate about orders and transactions, and maintain our business relationship with you.

  • Legal Reasons. We use personal information to comply with applicable laws and regulations, including tax, accounting, customs, and other regulatory requirements; respond to valid legal processes or requests from governmental authorities; resolve disputes; and enforce or investigate potential violations of our terms or policies.

Legal Bases for Processing

If you reside in the European Economic Area or the United Kingdom, we process your personal information under one or more of the following legal bases, as applicable:

  • Performance of a contract, where processing is necessary to enter into or perform a contract with you.

  • Compliance with legal obligations, including tax, accounting, customs, product safety, and regulatory requirements.

  • Our legitimate interests, including operating and improving our B2B Services, managing business transactions and relationships, preventing fraud, and protecting the security of our systems, where those interests are not overridden by your rights and interests.

  • Your consent, including for certain communications, cookies, and similar technologies where consent is required by applicable law.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties that perform services on our behalf, including IT management, payment processing, subscription management, data analytics, customer support, cloud storage, fulfillment, shipping, and customs-related services.

  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, including for shipping products or completing transactions.

  • With our affiliates or otherwise within our corporate group.

  • In connection with business transactions such as a merger or reorganization, compliance with legal obligations, responses to subpoenas, search warrants, or similar requests, enforcement of applicable terms or policies, or protection of our rights and those of others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

To learn more about how Shopify uses your personal information and any rights you may have, please refer to the Shopify Consumer Privacy Policy.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties.

If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them.

Information you provide in public or semi-public venues, including third-party social networking platforms, may also be viewable by other users of those platforms or the Services.

Our inclusion of such links does not, by itself, imply any endorsement of those platforms or their owners or operators, except as disclosed on the Services.

Children's Data

The Services are intended for business customers and are not intended to be used by children. We do not knowingly collect personal information about children under the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms are defined by applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, information transmitted to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain personal information depends on various factors, including whether the information is needed to maintain accounts, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and may be subject to exceptions permitted by applicable law.

  • Right to Access / Know. You may have the right to request access to personal information that we hold about you.

  • Right to Delete. You may have the right to request that we delete personal information we maintain about you.

  • Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.

  • Right of Portability. In certain circumstances, you may have the right to receive a copy of your personal information and request that we transfer it to a third party.

  • Managing Communication Preferences. You may request to stop receiving promotional communications at any time by contacting us at support@matchadirect.kyoto or using an unsubscribe option where available. We may continue to send non-promotional communications related to your account, orders, or transactions.

  • Cookie Preferences. Where available, you may manage your choices regarding non-essential cookies and similar technologies through the cookie consent banner and privacy preference settings provided on our website.

If you reside in the United Kingdom or European Economic Area, and subject to exceptions and limitations under applicable law, you may have the following additional rights:

  • Objection to Processing and Restriction of Processing. You may have the right to object to or request restrictions on our processing of personal information for certain purposes.

  • Withdrawal of Consent. Where we rely on consent to process your personal information, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

You may exercise your rights by contacting us using the details below. For information about how Shopify uses your personal information and how you can exercise rights relating to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request, as permitted or required by applicable law.

Where permitted by law, you may designate an authorized agent to exercise rights on your behalf. We may require proof of authorization and verification of your identity.

We will respond to requests within the time required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below.

Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

For the European Economic Area, a list of data protection supervisory authorities is available here.

International Transfers

We may transfer, store, and process your personal information outside the country in which you reside.

If we transfer personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent arrangements approved by the relevant United Kingdom authority, where applicable, unless the transfer is to a country recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide any notices required by applicable law.

Contact

If you have any questions about this Privacy Policy or our privacy practices, or wish to exercise any rights available to you, please contact us at:

Company: Kataoka & Co., Ltd.

Address: 6-21-6 Shimbashi, Minato-ku, Tokyo 105-8615, Japan

Email: support@matchadirect.kyoto

For the purposes of applicable data protection laws, Kataoka & Co., Ltd. is the data controller responsible for the processing of personal information described in this Privacy Policy.